APPEALING TO CENERATION Z (WHITE PAPER)

Believe it or not, Millennials are no longer the youth we see so often reported in the news. They have been "adulting" for years and currently make up over 34% of the workforce in the US. In fact, some of the quirkiest internet scares and sensations for the past few years can be attributed to up-and-coming Generation Z.

friends smiling, young friends smiling, friends doing selfie, young people smiling

The "Tide Pod Challenge"? The "OK Boomer" craze?

But Generation Z is much more than a few internet memes and YouTube challenges, they are also the next big market for financial services.

Who is Generation Z

While experts regularly debate the true cut-off years for each generation, Generation Z falls somewhere between 1995 and 2010. Primarily raised by Generation X and early Millennia ls, Gen Z has been largely shaped by the effects of the Great Recession. As children these individuals saw their parents lose jobs, retirement savings and even homes. As they grew up, the lasting effects of the Recession were visible on the news and at home.

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